The platform designed to recall a Milanese square with the premises representing the group's Aperitifs and Spirits portfolio, hosted 4 rooms with player, chat and on Tuesday 28th, Wednesday 29th and Thursday 30th September 2021, a virtual Milan served as the backdrop to the convention allowing the over 150 connected top managers to follow the numerous scheduled speeches. There was also an "infotainment" area with perfect dressing, a quiz and a recipe game to create signature cocktails.